Update: 15:18 | 13/04/2022
Analytical data from Google Destination Insights has shown that the volume of international searches for Vietnamese tourism from the beginning of 2022 to now, in both airlines and accommodations, has increased by more than 75%, reaching the highest rate globally.
This information was announced by the Information Centre of the Vietnam National Administration of Tourism under the Ministry of Culture, Sports and Tourism.
In particular, the most searched destinations in Vietnam are: Ho Chi Minh City, Hanoi, Phu Quoc (Kien Giang), Da Nang, Nha Trang (Khanh Hoa), Hoi An (Quang Nam), Hue (Thua Thien - Hue), Da Lat (Lam Dong), and Vung Tau (Ba Ria - Vung Tau). These are all famous tourist centres and destinations of Vietnam.
Notably, Google Destination Insights also shows that most searches about Vietnamese tourism come from the following countries: the US, Australia, France, Canada, Japan, Germany, Singapore, the UK, India, and Thailand.
The search volume of international visitors from the US for Vietnam tourism increased sharply from the beginning of February 2022 with about 480% of the figure from the same period in 2021. Australia's visitor market remained at a high level in the first three months of 2022, with an increase of 760% over the same period in 2021.
The search volume of some countries in the European market also show interest in Vietnamese tourism, such as France, with an increase of 376% over the same period last year, and Germany, with a 350% increase at the beginning of February 2022.
In Southeast Asia, the search volume for Vietnamese tourism from the Singapore market has been skyrocketing since the beginning of March 2022. Search volume at the beginning of January 2022 only increased by 22% year on year, but the search volume increased by 400% in March 2022.