This platform helps producers, business households and villagers promote and introduce the products; exchange and sell product online, hence gradually change the purchasing habit and behavior toward more civilized and modern method with higher trade value.

Member of digital transformation team in Phuc Hoa commune instruct people to install and introduce product on e-commercial platfrom.

The Department of Science and Technology cooperated with the commune and NYP Company Limited to communicate to each villager, mostly owners of selling product, about the digital transformation and method to bring the product on the platform.

After over two weeks, there are now 120 booths registering on the communal platform. Pham Thi Nhung in Dia village (Phu Hoa commune) shared: “My family grows nearly 200 lychee trees and several fruits with expected income of 100 million VND (4,026 USD) per year. Joining the e-commercial platfrom brings me a good chance to promote my product and update market information”.

Local leader said it is an advance and key milestone in applying digital technology in commercial business in the commune. However, to attract active participation from local villagers, the People’s Committee will establish the Management Board of the platform while the groups and teams are always ready to support new registers so that there will be 500 booths on the platform by the end of 2022.

Vice Chairman of the communal People’s Committee Nguyen Van Hung shared: “The platform helps not only increase the connectivity and income for people but also promote and consume farm produce and local specialties further. When local people understand the effectiveness of digital transformation, they will gradually catch up with this procedure, be active and play the role of each bridge span to link and build new trading environment that suits to current trend”.

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