Promoting brand of Ven village OCOP tourism product

Update: 19:07 | 21/09/2022

(BGO) - In the first round of OCOP product evaluation and classification in 2022, the Ven village eco-cultural tourism product of Than Truong Cooperative in Yen The district, Bac Giang province was rated three stars, becoming the first community-based tourism product with star rating. This information not only brings joy to cooperative members but also opens up opportunities to increase income for locals.

Attractive destination

According to a representative of Than Truong Cooperative, during the four-day National Day holiday, the Ven village eco-cultural tourist site welcomed more than 2,000 visitors. A few years ago, tourists coming here were mainly locals, but now they are from Hanoi and other provinces such as Thai Nguyen and Lang Son. Visitors not only come in groups and families but also under tours arranged by travel agencies.

Promoting brand, Ven village, OCOP tourism product, Bac Giang province, evaluation and classification,   eco-cultural tourism product, community-based tourism product, Attractive destination

Cao Lan ethnic people in Xuan Luong commune practice art performances to serve tourists.

Although it was recognized as a community-based tourist destination not long ago (October 2019), Ven village has quickly become popular among a large number of tourists thanks to its green natural landscape, historical and cultural relic sites like the Xuan Lung communal house and pagoda, ancient well, Nga waterfall, Ngac Hai lake and ancient ironwood tree...

In particular, Ven village boasts a high-quality tea production area with the esoteric tea-making method of the Cao Lan ethnic people. The tea hills are not only the main source of income for locals but also a magnet to tourists.

In order to tap the advantages to attract tourists, in recent years, Yen The district has paid attention to tourism development in Xuan Luong commune. The transport system has been upgraded and expanded. The cultural sector has also provided local residents with methods of providing community tourism services, while strengthening the promotion of tourism products.

Improving professionalism

Promoting the local potential and advantages, in 2022, the Yen The district People's Committee has registered the Ven village eco-cultural tourism product for the OCOP product evaluation and classification programme with a set of products: community-based tourism services and tourist attractions. With a cluster of homestays consisting of six stilt houses and nearly a dozen small huts, the eco-tourism area can meet the needs of overnight stays for nearly 300 visitors per night and provide catering services for about 1,000 tourists per day.

Promoting brand, Ven village, OCOP tourism product, Bac Giang province, evaluation and classification,   eco-cultural tourism product, community-based tourism product, Attractive destination

Visitors capture moments of experience at the Ven village eco-cultural tourist site.

Than Truong cooperative has joined hands with 22 households to apply science and technology in producing and processing Ven village green tea up to VietGAP standard, and organize experience activities such as picking and drying tea leaves, helping increase income for the households.

Nguyen Van Luy, Director of the Sub-Department of Rural Development under the provincial Department of Agriculture and Rural Development, said: “With the first product of the community-based tourism group recognized as a three-star OCOP tourist destination, Bac Giang owns recognized OCOP products in five out of six groups. This will open up opportunities and encourage entities operating in tourism to invest in developing OCOP products.

In order to maintain and upgrade the brand name of the Ven village eco-cultural tourism product, since the beginning of May 2022, Than Truong Cooperative has invested in renovating the bamboo forest and arranging a number of decorative miniatures. During the last National Day holiday, the cooperative launched campfire services and cultural exchanges with the Cao Lan ethnic people for groups of tourists.

Immediately after being rated three stars, the cooperative has devised a plan to upgrade the Ven village eco-cultural tourism product, focusing on the criteria with low scores such as the qualification of reception staff, guides and chefs. The cooperative has also sent employees to professional training courses and contacted a number of units to search for qualified human resources. It has poured about 2-3 billion VND (126,600 USD) into improving the quality of accommodation facilities.

 

Sy Quyet
Bac Giang aims to further develop, upgrade OCOP products
The northern province of Bac Giang plans to invest more in developing and upgrading its products recognised by the “One Commune-One Product” (OCOP) programme, aiming to lifting up the rankings of 95 products which had been certified as three and four-star-products in the 2019-2020 period by 2030.
 
Hanoi event displays OCOP products of northern mountainous provinces
Outstanding products of the “One Commune, One Product” (OCOP) programme from northern mountainous provinces are being showcased at an event opened in Son Tay town of Hanoi on August 31.
 
Hanoi Agriculture Fair promotes OCOP products
The Hanoi Agriculture Fair 2022 kicked off at Aeon Mall Long Bien on August 5, showcasing “One Commune, One Product” (OCOP) products from 19 cities and provinces nationwide.
 
30 products of Bac Giang displayed at outstanding OCOP fair
(BGO) – The Farmers’ Association in Bac Giang province introduced more than 30 local typical farm produce and products under One Commune One Product (OCOP) programme at “2022 Outstanding agriculture and OCOP products Fair” held in Bac Ninh city (Bac Ninh province).
 
18 craft village products receive OCOP certificate
(BGO) - Bac Giang province now has 27 craft villages and traditional craft villages, reported the Division of Rural Development.
 
 
Bình luận mới vừa được thêm vào. Click để xem
Mới nhấtHay nhấtXếp theo: