Update: 09:59 | 26/09/2018
A delegation of 11 Japanese travel agencies made a familiarisation (FAM) trip to the city of Hue, in the central province of Thua Thien-Hue, on September 23-25 to experience the local tourist attractions and culture.
The trip, organized by the provincial Department of Tourism and the APEX Vietnam Travel Corporation, took them to the Complex of Hue Monuments, the Phan Boi Chau Memorial House, the Thanh Tien paper flower craft village, the Bao La bamboo weaving village, and Laguna Lang Co Resort. The Japanese tour operators also experienced Hue’s distinctive cuisine and enjoyed an “ao dai” (Vietnamese traditional gown) fashion show.
The Meridian Gate, the main gate to the Hue Imperial City, at night. (Photo: VNA).
They had a working session with the provincial Department of Tourism to learn firsthand about investment in the province and how to connect and develop tourism products with local travel agencies in order to provide services to Japanese travelers as the city of Hue has seen an increase in the arrival of Japanese visitors in recent years.
Thua Thien-Hue has made multiple efforts to develop and improve tourism products and services to lure more visitors from key markets, including Japan, the Republic of Korea, Thailand, France, the United Kingdom, Russia, the United States, and Canada. The province has ramped up the promotion of its popular destinations at travel fairs, particularly those overseas, to try and seek foreign partnerships.
It has partnered with the Japan International Cooperation Agency (JICA) to launch the exclusive website www.vietnamhuekanko.com, providing Japanese travelers with all they need to know about Hue, such as popular attractions, cuisine, culture, and lodging.
The province has also focused on developing transport infrastructure connecting tourist spots and building ports at lagoons to better serve holidaymakers while the main streets and attractions have been lit up at night during the weekends and holidays.
Japanese tourists now rank eighth amongst the top foreign visitors to Thua Thien-Hue. Hue city was the imperial capital of Vietnam under the Nguyen Dynasty for over a century from 1802 to 1945.
It is home to five UNESCO-recognised aspects of heritage, namely the Complex of Hue Monuments (World Heritage Site); “Nha
Thien Mu Pagoda.
It is also famous for its elegant royal cuisine, which was served to the kings of
In the first nine months of 2018, Thua Thien-Hue welcomed nearly 3.5 million visitors, including 1.42 million foreigners. It earned roughly 3.38 trillion VND (144.8 million USD) in revenue from tourism, up 30.5 percent from the same period last year.
The province aims to lure between 4 and 4.2 million visitors this year, up 10 – 12 percent from 2017, with around 40 – 45 percent being foreigners.