Update: 14:44 | 29/05/2020
Fashion designer Vo Viet Chung has introduced his latest ao dai (Vietnamese dress) collection called Hoa Hon (Painting The Soul) in HCM City.
The collection features 30 ao dai designs, mostly in retro colours such as black, dark green and midnight blue that are used in ceremonies. The clothes feature images of flowers and plants.
The designs are made from chirimen, a traditional Japanese silk which is called crepe in English.
Miss Earth 2018 Nguyen Phuong Khanh wears an ao dai made from chirimen, a traditional Japanese silk, designed by veteran designer Vo Viet Chung of HCM City.
This is the second time Chung has used chirimen in his designs. Last Christmas, his collection in the fabric made a strong impression in the industry.
The chirimen weaving technique was developed in the late 16th century. The fabric is still widely used for Japanese kimonos today. The silk is often decorated with images of flowers and animals.
According to Chung, chirimen is a stronger fabric than other types of silk so its thickness and weight give it a feeling of quality.
Chung invited top fashion models and film and theatre artists, including Miss Earth 2018 Nguyen Phuong Khanh, to wear his clothes.
Chung began his career in HCM City in 1995. He took part in a two-year training course in Italy and Denmark funded by the Europe Fashion Federation in 2005.
In 2007, he was invited to show his collections on the Mega-F Diamond Cruise Ship chartered by the Fashion TV (FTV) channel when the five-star cruise ship docked at HCM City's Nha Rong Wharf. FTV's top models wore his designs on the catwalk.
Chung later signed an exclusive contract with FTV to introduce his products on the channel.
Chung was invited to design áo dài for 85 contestants in the 2008 Miss Universe contest, which was first organised in Vietnam’s Nha Trang City.
He is responsible for introducing Lanh My A, a famous satin that has been made for more than 100 years in Dong Thap Province's Hoang Ngu District, through his collections shown around the world.
His designs have been seen on the catwalk at fashion shows throughout the country and in Hong Kong, Shanghai and Paris.
His designs for ao dai in chirimen are displayed and sold at his store on 375/4 Hoàng Sa Street in District 1.
Other ao dai collections by veteran designers Thuan Viet and Lien Huong will be released soon. The two collections feature images of famous landscapes in Hanoi, Hue and Hoi An.