Update: 21:49 | 26/06/2021
(BGO) – Covid-19 pandemic made 2021 lychee season the hardest crop ever in the northern province of Bac Giang. Amid the disease complicated development, the province has renovated implementation methods and so far consumed nearly 90 percent of the products, which is a key milestone to affirm the correctness of the provincial instruction to achieve a successful lychee season in the hardship.
Joining hands in lychee consumption
By early assessing the situation, Bac Giang built different scenarios to sell lychee. When the pandemic outbreak, the province activated response scenario simultaneously in each circumstance.
Luc Ngan farmers transport lychees to the purchasing point.
This year, the province enjoyed bumper crop as expected (180,000 tonnes of lychee). The lychees in Tan Yen, Luc Nam, Lang Giang and Yen The were sold out while Luc Ngan and Son Dong districts have harvested the remaining fruits.
The province targeted to build safe lychee area with stations to control over labourers and vehicles entering and leaving from the localities. Lychee carriages are prioritized to travel and offered “green lane” on the export way to China.
Vice Chairman of the provincial People’s Committee Phan The Tuan expressed it is never before Bac Giang has received such support from Government, Central Ministries and sectors, localities and agencies like in this year lychee season.
The lychees are preliminary processed at Toan Cau Food Import Export Joint Stock Company before exporting to Japan.
Several press agencies, women’s association, farmers’ association, Department of Market Management, provincial Post Office, bank....sent correspondences to the organizations at the same field across the nation to assist in consuming the products, hence connecting many businesses and agencies to buy huge quantity.
Connecting new markets
The joint effort and assistance from organizations nationwide and the teleconference with 30 bridge points domestically and globally helped Bac Giang lychees extend markets to Western, South Eastern and Central provinces, traditional export market of China as well as new destinations of the US, EU, Laos, Cambodia...and demanding market of Japan.
High quality production with distinguish feature and activeness in market connection is considered the crucial factor for a successful lychee season. The clearest evidence is that Bac Giang still produced lychees with prominent quality and disease free amid the complicated development of Covid-19.
This year, big quantity of lychees is sold at several major supermarkets and retail groups such as Aeon, Mega Market, Lotte, Central Retail (GO! BigC), Vinmart, Vinmart+, Saigon Co.op which introduce and promote the special fruits at good position. The product is widely preferred by customers, helping affirm prestige of Bac Giang lychee.
Besides the online selling method, the e-commerce trading transaction has been accelerated. According to the Department of Industry and Trade (DoIT), previously, the province just introduced lychee on e-commerce platforms, but this year, Bac Giang succeeded to sell thousands of tonnes of fruits on 7 domestic and international e-commerce platforms.Thus, the e-commerce trade will be boosted to quickly approach more customers.
Product quality is crucial factor
As schedule, lychee season will end sooner in early July. In general, Bac Giang province has had a smooth lychee crop amid the pandemic. Estimated value of lychee and utilities is equal to last year figure (2021 value is about 6.8 trillion VND or 295.3 million USD).
Many domestic supermarkets sell Bac Giang lychee.
The lesson learnt proves that the lychees are sold to more domestic markets thanks to the joint collaboration of the whole political systems from center, localities and organizations.
Many localities which only knew about lychees on mass media and social network now taste the special fruits and highly appreciate their quality, which is a big success in market approach to open up more chance for upcoming seasons.
Tran Quang Tan, DoIT Director said product quality is a key factor to affirm the value instead of quantity. At the same time, it is necessary to accelerate the e-commerce trade to bring the fruits to several new markets.