Creating trademark for Nghia Phuong custard apple

Update: 20:02 | 19/07/2020

(BGO) – “Nghia Phuong custard apple” in Nghia Phuong commune, Luc Nam district, Bac Giang province has recently been a popular name among the customers not only for its signature sweet taste gained by the creative cultivation method of the local farmers but also the specific stamp to ease the product consumption. 

Hoang Van Thanh, Head of the Farmers’ Association in Suoi Van village, Nghia Phuong commune started attaching to the custard apple on his homeland dozen of years ago.

Creating trademark, Nghia Phuong custard apple, Bac Giang province, popular name, signature sweet taste, creative cultivation method, specific stamp, product consumption

Hoang Van Thanh (center) instructs pollination technique to the custard apple.

The dream of getting rich inspired him and his brothers visited Huyen Son – a key commune of custard apple in the same district as well as Quang Ninh province to learn about the intensive cultivation then introduced the crop in the hometown.

Several failures of testing various methods of fertilizing, watering, pruning, stimulating the flower stage...built rich experiences to adjust in the upcoming seasons.

His whole orchards, fields and hill land in Gom mountain of over two mau (old measuring unit, each equals to 3,600 square meters) were used to grow the fruit tree. After that, his family relies all on it and attaches to the old crop by a new cultivation method.

“Every year, I earn benefit of about 300 million VND (over 12,900 USD), three or four times higher than growing rice and vegetables as previous years,” Thanh said.

He also shared about the economic gain to the local villagers to encourage them to follow the model, hence he is elected as Head of the Farmers’ Association in Suoi Van village.

The village is now home to innumerable and extensive orchards of custard apple. All 140 local households develop this fruit, helping them own high buildings, big villas around the green and limitless custard apple gardens.

To maintain a firm stand on Suoi Van land for the fruit, the custard apple cooperating group (later as Nghia Phuong Custard Apple Cooperative) led by Thanh plays a key role.

The farmers here selected many intensive techniques then improved and successfully applied on the local land. Normally, the crop’s flowering stage is on April, harvesting season starts on late July and lasts for over 1 month. However, Suoi Van custard apple can be harvested for longer time, till November.

Together with the farmers’ effort, since 2017, the provincial Farmers’ Association has supported Suoi Van villagers to access and apply VietGAP standard in custard apple cultivation. Accordingly, the custard apple trees are caring strictly in line with the procedure with cultivation record which in turn give uniform sweet fruits at bigger sizes and eye catching appearance as well as ensure food safety.

This method brought higher effectiveness so the locals gradually expand the clean custard apple scale to 50 ha, accounting for over 70 percent of the total area in the village.

Moreover, the Cooperating group was provided with the package named “Nghia Phuong custard apple” and stamp for origin traceability via smart phone. IQC Certification and Inspection Joint Stock Company announced the product “Nghia Phuong custard apple” ensure VietGAP standard in August 2019 and Nghia Phuong Custard Apple Cooperative was established to open chance of professional production to the locals.

When the sweet fruits is named, the Director of the Cooperative and leader of the Farmers’ Association in Suoi Van village have paid due attention to promoting the fruits on mass media while actively introducing them to wider customers at the exhibitions and trade fairs.

Creating trademark, Nghia Phuong custard apple, Bac Giang province, popular name, signature sweet taste, creative cultivation method, specific stamp, product consumption

Suoi Van village becomes the bright sport for many people to visit and study the custard apple cultivation experience.

The harvest season starts in July in Suoi Van village. The trucks of Hanoi traders follow each others to buy the fruits. The Cooperative’s boxes named “Nghia Phuong custard apple” is always sold easily at higher price of 5 – 10,000 VND per kg.

The Cooperative requests the growers to strictly follow the regulation that the fruits should be harvested one day prior to the ripen time so as to keep their natural sweetness. It is the way the locals in Suoi Van village keep the prestige for their products.

To date, not only people in Suoi Van village but also many households in the communes of Tri Yen, To, Ky Son, Muong Lang ...grow custard apples in line with VietGAP standard and join the Cooperative after seeing its effectiveness.

Nearly 100 percent of the families in Suoi Van village enjoy rich and comfortable lifes. The land of sweet fruit Nghia Phuong becomes bright spot in economic development in the district with annual revenue of 125 billion VND (5.3 million USD).

Vietnamese fruits reach out to the world
The application of technology, the promotion of production linkages, and the establishment of farming area codes for exports have helped improve the quality and value of Vietnamese fruits as they gradually penetrate demanding markets across the world. Fruit trees are becoming key crops in many localities in Vietnam, generating about hundreds of millions of Vietnamese dong in income per ha per year.
Tan Yen guava - delicious fruit in four seasons
(BGO) – Going through the green guava orchards on the fields running along the hillsides, adorned with the white color of the styrofoam covering the fruits, the sweltering June heat seems to ease. Although it was planted in Tan Yen district (Bac Giang province) not long ago, the Taiwanese guava variety has quickly taken root, greening this land and producing sweet fruits all the four seasons of the year.
Expanding production area of certified fruits
In recent days, Luc Ngan lychee in the northern province of Bac Giang have been continuously exported to Japan by air.
Lychee farmers enjoy the fruits of their labour
Farmers in Luc Ngan district in the northern province of Bac Giang are at their busiest during lychee season. Join us to find out more about their juicy trade. Despite the Covid-19 pandemic, Luc Ngan has still received numerous orders to ship lychee abroad. Luc Ngan district is expected to harvest 85,000 tonnes of lychee this year. Alongside the domestic market, China, the US, Japan and Singapore are export destinations.
Lychee enjoys smooth consumption, 70,000 tonnes of fruits sold
(BGO) – The Department of Industry and Trade in Bac Giang province informed that this year the lychee consumption is smooth with total consumed output of 70,000 tonnes of fruits sold at average price of 20 – 48,000 VND (0.86 – 2.07 USD) per kg since early season, mostly in Luc Ngan district (34,000 tonnes); Tan Yen district (over 15,000 tonnes); Luc Nam district (nearly 12,000 tonnes); Yen The district (nearly 8,000 tonnes)...

Cao Minh Ngoc

Bình luận mới vừa được thêm vào. Click để xem
Mới nhấtHay nhấtXếp theo: