2020 lychee season witnesses new, active method of consumption promotion

Update: 20:27 | 17/07/2020

(BGO) – The unusual weather and complicated development of Covid-19 pandemic caused huge impacts on the trade and service activities. Thanks to active and creative method of implementation, the local authority at all levels in Bac Giang province overcame the difficulties in consumption and contributed to the success of this year lychee season. 

Talking figures

Family of Lai Van Chung in Hop Thanh village, Ho Dap commune (Luc Ngan district) has recently completed harvesting the lychee. Happily he shared: “This year, our family earned big success. The productivity hit nearly 25 tonnes of fruits to bring about 700 million VND (30,195 USD), 100 million VND higher than the amount gained in 2019 season”.

2020 lychee season, new, and active method, consumption promotion, lychee consumption, Bac Giang province, complicated development, Covid-19 pandemic, big success

VietGAP lychee is harvested in Chu town (Luc Ngan district).

In general, the lychee growers have a bumper harvest this year with total output of nearly 165,000 tonnes of fruits, up 15,000 tonnes comparing to last year figure. The lychee is highly evaluated for its quality and good appearance.

According to the quick report issued by the Department of Industry and Trade (DoIT), to date the province has consumed 164,700 tonnes of lychee including 93,200 tonnes in Luc Ngan district; 33,100 tonnes in Luc Nam district; 16,000 tonnes in Tan Yen district; 8,600 tonnes in Yen The district; 6,000 tonnes in Lang Giang district and 5,400 tonnes in Son Dong district...

The consuming market switches toward positive way with increased domestic ratio. Particularly, domestic consumed output reached 52.5 percent while export quantity accounted for 47.5 percent.

This year, the lychee is sold at the average price as high as last year of 31,200 VND (1.35 USD) per kg. Thanks to higher productivity, the total value gained from lychee and supporting services hit about 6.9 trillion VND (297.6 million USD) including 5.2 trillion VND from lychee and 1.7 trillion VND from utility services, up 600 billion VND comparing to 2019 season.

Active and creative method

Director of the DoIT Tran Quang Tan said: “The above result is achieved thanks to good preparation made to propose the lychee consumption scenarios amid the complicated development of Covid-19 pandemic. Thus when the global pandemic is well controlled in Vietnam and other countries, the lychee is sold much easier”.

2020 lychee season, new, and active method, consumption promotion, lychee consumption, Bac Giang province, complicated development, Covid-19 pandemic, big success

A lychee purchasing point at Tan Son commune (Luc Ngan district).

This year was the first time the provincial People’s Committee has actively coordinated with the Ministry of Industry and Trade, Agriculture and Rural Development to organize the lychee promotion teleconference with huge scale with 63 points across the nation and 4 points at Yunnan and Guangzhou provinces (China). It helped closely link the local authorities at all levels to the domestic and foreign traders to accelerate the lychee consumption.

Actually, the border gates in Lang Son and Lao Cai provinces have prioritized the specific routes to quickly export lychee to China, the traditional and biggest market of Bac Giang lychee during this year harvest season.

Moreover, the localities defined it is the key and crucial task to produce clean and safe lychee toward long term development. Thus, the VietGAP and GlobalGAP lychee cultivation areas highly increased this year with more than 15,200 ha, up about 1,200 ha comparing to the 2019 figure (in which Luc Ngan district has 11,100 ha).

Besides, the export market is widely expanded in 2020 season. Apart from the old markets of China, Thailand, Republic of Korea, EU..., this year the fruit is exported to Japan. After entering the highly demanding market, Bac Giang lychee will have more chances to assess to other markets.

Thus, since early this season, the provincial People’s Committee has instructed the relevant authorities and sectors to closely coordinate with the Plant Protection Department (Ministry of Agriculture and Rural Development) to select and proposed Japanese side to approve 19 growing area codes with total area of 103ha which meet tight condition from the partner. As the result, the province exported about 200 tonnes of lychee to Japan.

The public security, traffic safety and Covid-19 prevention and control are paid due attention during the lychee season. Besides, Luc Ngan district invested in concreting and expanding several rural roads to ease the truck’s travel directly to the orchard to buy the fruits. This year, there is no traffic congestion in Luc Ngan district as previous time, the commodities enjoy smooth transport which is a favourable condition for the upcoming lychee seasons.

Bac Giang lychee enjoys smooth export to Japan
(BGO) – Several businesses have continued exporting Luc Ngan lychees (Bac Giang province) to Japan. The fruits are harvested, preliminary processed and package in line with strict procedure. Gaining profit after linking to produce lychee under VietGAP for export, many households hope to ink contract with enterprises in the next seasons.
Over 60,000 tonnes of Bac Giang lychee exported to China
(BGO) – According to the provincial Center of Industrial Encouragement and Trade Promotion (Department of Industry and Trade), as of June 30, more than 60,000 tonnes of local lychee were exported to Chinese market.  
Luc Ngan lychee exported to many high-end markets
(BGO) - After many efforts of agencies at all levels, ministries, sectors and growers, this year, Bac Giang’s fresh lychee has been exported to a number of high-end markets. This affirms the brand, quality and value of the product, paving the way for further expansion of consumption markets in the coming time.
Vietnamese lychees hit shelves in Singapore
Vietnamese lychee was officially put up for sale in Singapore’s FairPrice supermarket chain, making the first year when the specialty fruit has been imported from the Southeast Asian country on a large scale.
Luc Ngan lychee transported over spring and mountain via cable and trolley
(BGO) – It is the creative method of a Nung man Lang Van Yen (born in 1980) in Khuon Nghieu hamlet, Ho Dap commune, Luc Ngan district (Bac Giang province).

Do Thanh Nam

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