Update: 14:06 | 01/01/2019
A wide range of staples in the northern province of Quang Ninh will be nudged closer to consumers in Hanoi at the “One Community One Product” (OCOP) fair which is scheduled at Big C Thang Long Super Market from January 11-15, just before Tet, the traditional New Year of Vietnam.
The 62-stall fair will feature various products, from Co To squid, Tan An egg, Van Don orange to Tien Yen chicken and Mong Cai
At a press conference held in Hanoi on December 28, a representative from the provincial Department of Industry and Trade said that this is the first time the fair has been organized outside the province.
Van Don orange will be showcased at the fair in Hanoi.
Bringing the fair to Hanoi this year, Quang Ninh hopes to offer a chance for agribusinesses and cooperatives to directly introduce their OCOP products to consumers, thereby improving their products’ design and packaging to meet broader market demand. The event will also be an opportunity for them to raise production capacity, expand market access and boost sales.
The Quang Ninh OCOP programme has been so far participated by 44 enterprises, 64 cooperatives
Since the final quarter of 2018, the province has held a host of three-day-per-week OCOP events across Dong Trieu, Quang Yen, Hai Ha, Mong Cai, and Cam Pha to support local participants of the programme in expanding their markets to traditional wet markets, industrial zones, and residential areas.
In 2013, Quang Ninh was the first province in Vietnam to pilot the programme, which was initiated by the Ministry of Agriculture and Rural Development in 2008, following the model of Japan’s “One Village, One Product” (OVOP) drive and Thailand’s “One Town, One Product” (OTOP). Any OCOP brand will be registered as intellectual property and printed on all products.
Concluding the first stage of the programme from 2013-2016, Quang Ninh developed 210 OCOP products. More than 180 economic establishments and households joined the programme.
A chain of OCOP points of sale has been open in all the 14 districts, towns and cities with product values up 20-30 percent.
During the second stage, the province will strive to have 250 high-quality OCOP products by 2020, including at least 12 provincial-level products, six others qualified to join the national value chain, and one to two competitive enough in the global market.
OCOP products brought approximately VND239 billion (US$10.23 million) to Quang Ninh in the first six months of 2018, up 7.4 percent year-on-year. The revenue resulted in a profit of US$27.7 billion (US$1.18 million), an annual increase of 10 percent against the same period last year.