Opportunity to develop the Vietnamese brand

Update: 11:23 | 21/04/2020

The Vietnam National Brand (Vietnam Value) Programme has been implemented to build an image of Vietnam as a prestigious country with high-quality goods and services, thereby promoting the country’s attractiveness, competitiveness and foreign trade. April 20 has been chosen as ‘Vietnamese Brand Day’ to honour both Vietnamese brand and the country’s image in the international integration process.

This year’s Vietnamese Brands’ Day takes place at a time when Vietnamese businesses are struggling against the challenges posed by the Covid-19 pandemic. Despite the difficulties it has brought, the pandemic has also created an opportunity to affirm Vietnamese brands in both the domestic and international markets.

Opportunity, Vietnamese brand, Vietnam National Brand, Vietnam Value Programme, prestigious country,  high-quality goods

Workers at Chien Thang Garment Joint Stock Company produces cloth face masks. The Covid-19 pandemic was bringing significant opportunities for Vietnam to export face masks.

This can be seen through the launch of VNPT E-Learning, which is an online learning solution developed by VnEdu - the smart education unit developed by VNPT. The app has been used by nearly 12,000 schools nationwide with 400,000 teacher accounts and 5 million student accounts.

Under the sponsorship of the Ministry of Information and Communications, thousands of Vietnamese businesses can get access for free or for a discounted fee on more than 200 digital applications, which will help their operation become more adaptive amidst the Covid-19 outbreak.

A number of businesses have also seized the opportunity and the challenge. In particular, garment and textile business have consolidated their position in the domestic market despite experiencing a heavy impact from the epidemic while working to boost the export of face masks to foreign markets, such as the US and EU.

In the chemical industry, many Vietnamese-made anti-bacterial handwash products including On1, Vip Care, and Vip Safe have also won the favour of customers.

Vietnamese brands seem to have more disadvantages and be inferior to foreign brands here in the domestic market. As the Covid-19 outbreak has had huge impacts on global trade and created a shortage of imported products, it is time for Vietnamese businesses to gain their rightful position on home ground.

Businesses must pay more attention to increasing the quality of their products and services in order to gain both customer trust and boost sales.

They must also develop long-term business plan in order to boost both production and consumption, enhance productivity and reduce product cost, which will lay a firm foundation for the businesses to resist difficulties while paving the way to reaching the world market.

Bac Giang quickly implements tax payment rescheduling for businesses
(BGO) - The Covid-19 pandemic is developing complicatedly, seriously affecting production and business activities of organizations and individuals, especially enterprises. Many businesses have had to downsize production, operate moderately, suspend operation and even shut down. 
 
Suspending payments to pension, death gratuity funds: Sharing difficulties with businesses
(BGO) - The long-lasting Covid-19 pandemic has forced many businesses in Bac Giang province to narrow production and business, and even suspend operations or dissolve. Halting the obligation to pay for the pension and and death gratuity funds is a solution to help businesses ease their difficulties due to the negative impact of the pandemic.
 
Hospitality businesses strive to overcome difficulties as Covid-19 spreads
At a time when the tourism sector is forced to switch to hibernation mode due to the Covid-19 outbreak, many hospitality businesses and firms have actively sought out ways to adapt their operations to overcome the difficulties caused by the epidemic.
 
Business facilities, services allowed to operate
All non-essential businesses have been requested to temporarily close, except for supermarkets, pharmacies, health care services, banks and gas stations.
 
Bac Giang supports businesses and households in production development
(BGO) – The Department of Industry and Trade in Bac Giang province is implementing the programme to support the industrial encouragement expenses to 16 local businesses and households to buy machine and equipment for production.
 

Source: NDO

 
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