Vietnamese consumers’ preferences for locally-made confectionaries, jams, and cookies, among others, have been on the rise for the upcoming Tet (Lunar New Year) festivities.
This year, 70 percent of Tet products sold at supermarkets and small markets in Ho Chi Minh City, as well as online websites, are domestically produced.
According to Director of the municipal Department of Industry and Trade Pham Thanh Kien, eye-catching designs, high quality, and reasonable prices have led customers to increase their confidence in homegrown products. Thus, they have been the preferred choice compared to imports of the same kind.
Vietnamese consumers’ preferences for locally-made products have been on the rise for the upcoming Lunar New Year.
Experts said that understanding consumers’ tastes, culture, and demand is a distinct advantage of local firms. Many brand names have gained their foothold on the domestic market, like Kinh Do, Bibica, Vissan, Sagri, Ba Huan, Long Binh, Phuoc An, and Anh Dao.
Meanwhile, homemade or organic products on e-commerce platforms Lazada, Sendo, and Shopee have won popularity with Vietnamese people.
Pham Thi Minh Tam, a resident from Tan Phu district, Ho Chi Minh City, said that she chose foreign goods as Tet gifts for her friends, relatives, and colleagues because she did not have many choices for made-in-Vietnam products.
“However, I would have preferred to buy locally-made products for Tet. I feel more secure about their origins and I can get them at a good price”, she said.
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